If you use a Google search page on your smartphone, be prepared to find lots of ads there.
Google has announced that they are currently expanding ad spots, including on the search page.
According to Google, the Google Search page on smartphones will display a new model ad called ‘Gallery ads’ which is designed to be very visible to smartphone users. Through these gallery ads, smartphone users will be able to see the details of a product complete with the price and how to buy it.
Google says that ad formats like this are made so advertisers can make the products they sell more visible to potential customers. So that sellers have a greater opportunity to sell the products they market.
In a publication through its official blog, SPV Google Ads & Commerce Prabhakar Raghavan said that this new advertising model was indeed very effective for gaining a high level of readability.
Google ad chief Prabhakar Raghavan says that, in tests, gallery ads resulted in “up to 25 percent more interactions” than traditional search ads as reported by The Verge.
He also claimed that with this innovation advertisers could get 25 percent more interaction than ordinary advertising. This ad will only appear on the mobile version of the Google Search page, not the desktop version.
In addition to the mobile search page, Google says that similar advertisements will also appear on Google Feeds that are on Android smartphones and will also expand to YouTube.
Google has also tested this ad model since the beginning of last year. However, they said that ad formats like this advertisement would only be applied globally around the end of 2019.
Although Google argues that this innovation was made to spoil the advertisers, in fact, there are allegations that this advertising model was made after Google investors were worried about threats from competitors, such as Amazon and Facebook.
They consider that Amazon is increasingly facilitating advertisers with an increasingly broad reach with higher levels of impression by prospective consumers.
The investors are worried that businesses will switch and prefer to advertise on Amazon and Facebook rather than Google.