Instagram is the most popular social media platform on the internet. Not just because of its, media sharing capabilities but also because of how seamlessly it fits into the mundane. However, if you one a business, that is partly online, Instagram is one of the most important tools that you can have. This is because Instagram gives you the reach, that you didn’t think was possible and hence is a great way for increasing your user base. So if you’re looking to improve the same, one thing that you can do is make your employees use Instagram. This is why we are going to talk about the six benefits of employees using Instagram. So without further ado, let’s dive right in.
Encourage your employees to use Instagram
The first step to reaping benefits from your employee’s Instagram account is to encourage them to use Instagram in the first place. Now we can understand if your team consists of people that are well beyond the age, where social media engages them, but even so, them using Instagram can be a vantage point for your business to grow. This is because you now get a hardcore audience for your Instagram account and hence you can understand things better from the consumer’s point of view. This is why encouraging your employees to use Instagram is very important and we have seen a ton of influencers rack in a ton of benefits from this as well.
Ask your employees to link your Instagram account in their bio
Now, that you have influenced your employees to use Instagram, we’d like you to tell them to link your Instagram account or the company’s Instagram account in their bio. This would create a network of profiles that have linked your profile, giving it the room to expand to its maximum potential. This is a very important step in realizing the dream of making a highly connected Instagram network that helps you get more customers and hence is a great proposition for your social media presence.
Notify people when you post
The best advantage of having your employees follow you is that whenever you post you can get them to post about it and hence get the benefit of compounded engagement. The process is simple. All you have to do is notify your employees whenever you post an update and ask them to repost it on their stories so that your account gets the added engagement. This is a strategy a lot of big companies use because all this engagement is organic and you don’t have to spend a single dollar, extra on inviting engagement.
Also, since you’re getting the right amount of visibility on Instagram, the algorithm is more likely to make your posts viral or make them appear on the FYP of a ton of Instagram users. Also, you can tell your employees to use a certain hashtag when an event is coming up, or when you’re going to announce the launch of a bigger project. This creates the hype in the community and hence makes you more susceptible to better retention rates.
Encourage employees to post from work
What might seem like a bizarre ask can help you a lot in achieving a ton of goals in your business. This is because encouraging employees to post from work is essentially telling them to promote your business. Let us explain how. You can tell your employees to click pictures and videos of them working or in the office and post them with your company’s geotag on their Instagram profile.
You can further tell them to tag your Instagram profile in their pictures so that you get the added engagement. This is perfect because now you have an active hashtag and a geotag that is experiencing a lot of traffic. This triggers the algorithm to reshare these photos on people’s explore page and hence increasing the chances of your profile coming out on top of your niche. This is one of the best ways a ton of influencers have made viral posts as well.
Ask employees to link your profile to their updates
As we mentioned in the last tip, we want you to encourage your employees to post from their accounts and also link your profile to their updates. This is because it creates awareness about your brand and also gives you a ton of user-generated content, which is very beneficial to your Instagram account’s success. Apart from that, it creates a ton of brand awareness as well. Also, backlinking helps the Instagram algorithm identify accounts that are being liked by people and hence select such accounts to push in their FYPs.
Get user-generated content
One of the most important aspects to grow on Instagram is to have a lot of user-generated content for your profile. This is only one of the aspects, but it sure can’t be neglected. What we mean by that is that user-generated content is something that a lot of Instagram marketers and influencers talk about. What exactly is user-generated content? Well, the answer to that is in the question itself. User-generated content is basically the content created by your followers. To put it simply, any content that is created by your followers, with you being mentioned or being the centre of it, is called user-generated content. This is highly desirable as Instagram supports content creators who have a ton of user-generated content in the field.
When we talk about employees using Instagram, the benefits are endless. But we’re pretty sure you’ll snooze right off hearing them all. So the ones that we have mentioned here are the most important, overall. These situations will help you tackle a lot of Instagram engagement problems and hence are highly recommended to have a good social media presence. Above all, this makes Instagram a much more neutral place and also exposes your employees to a different experience. Also, you get the tag of the coolest boss on the planet.