Many videos with the TikTok logo or watermark are circulating on Instagram. Looks like that makes Instagram nervous. And it is rumoured that Instagram will take firm steps.
GSMArena claimed, Instagram does not want users to post TikTok videos to Reels. The photo-sharing app says it won’t promote videos with the TikTok watermark from Reels.
After TikTok was banned in India, many users uploaded their TikTok videos on Instagram. Despite having the same video format, videos with TikTok on it are seen in large numbers on Instagram.
Instagram says it is making changes to its algorithm and how to recommend Reels to users.
More specifically, the Instagram algorithm will detect a video with a watermark or TikTok logo then it will not display the video to other Instagram users.
The team now recommends that Reels users post videos which use music found in the Instagram library or sounds they find on Reels.
Instagram suggests ‘starting a trend’ that others can follow, such as dance as well as ‘entertaining’ and ‘fun’ content.
At the same time, they are releasing their @ creators account information to provide tips to Instagram users on how to create content that is likely to be viewed and promoted.
“We found a number of videos with lace resolution or content that is recycled from other applications, making the experience on Reels content feel less satisfying. So we made this content not appear on Reels too often,” wrote the official Instagram Creator account.
Instagram seems to be getting serious about competing with TikTok, this can be seen from the update to the Reels feature.
In addition to developing Reels with similar features and performance that can allow creators to create 15-second videos that can be edited using effects, audio and other creative tools.