Sunday, December 6, 2020
Home Infinix Challenger! LEAGOO Enters Nigeria on Jumia

Infinix Challenger! LEAGOO Enters Nigeria on Jumia

Recently LEAGOO has marked its entry into the booming African e-commerce market and launched its official online store on the largest local online retailer -- Jumia.

- Advertisement -

The mobile market in recent years has witnessed quite a few emerging phone makers entered the rising African market. One of them is LEAGOO Global, a Hong Kong-based leading export brand. Established in 2014, LEAGOO now has a presence in more than 40 countries globally. Recently LEAGOO has marked its entry into the booming African e-commerce market and launched its official online store on the largest local online retailer — Jumia. In collaboration with Jumia, LEAGOO plans to provide diversified smartphones with interesting specs to fit local users needs.

Infinix Mobile, the dominating smartphone brand in Africa, is still ruling the African smartphone market. But with a number of emerging phone brands like LEAGOO entering the market recently, local consumers can have a wider array of smartphones to choose from.

For Infinix, its business model in Africa combines both online shops and third-party physical retailers. LEAGOO, however, focuses on the e-commerce only, making available its devices on online platforms such as Jumia in Nigeria. The e-commerce sales strategy can help keep prices down by eliminating costs of operating bricks & mortar stores. Cutting out middlemen from the distribution chain has also reduced the threat of counterfeiting its products.

Also Read:  What is the importance of writing? 

Regarding customer service, Infinix’s third-party service brand – Carlcare has recently caused a great number of customer complaints around the world, e.g. charging extra repair fees, long repair time (normally 15 working days) and even repair frauds! LEAGOO has also established its own global service brand – LEAGOO Care. But unlike Infinix, LEAGOO claims its local service centres can repair phones within much shorter time (normally 3-7 working days) and provide more professional customer experience because LEAGOO service centres are run by LEAGOO official, not a third-party agent.

Also Read:  Can You Download YouTube Live Streams?

LEAGOO targets young consumers aged between 18 to 35 who have rational consumptions and take customer support seriously. By providing them high-tech handsets with the most available budgets, LEAGOO appeals to the youth with features such as a long-lasting battery, big and high-resolution display screens, dual-SIM capacity, as well as a variety of colours to choose from. What’s more, with LEAGOO Care service support, customers can always have their LEAGOO phones repaired in local place with fast and professional after-service experience.

By recent entry into the Nigerian e-commerce market on Jumia, LEAGOO clearly decides to challenge its Infinix counterpart upfront. With high specification devices at affordable prices and professional customer service system, will LEAGOO be a capable competitor to shake the foundation of Infinix in Africa? Let’s wait and see.

LEAGOO S8

- Advertisement -

Buy LEAGOO S8(18:9 Full-screen smartphone)on Jumia:

https://www.jumia.com.ng/catalog/?q=leagoo+s8

LEAGOO KIICAA Power

Buy LEAGOO KIICAA Power (4000mAh budget killer) on Jumia:

- Advertisement -

https://www.jumia.com.ng/catalog/?q=leagoo+kiicaa+power

- Advertisement -
Viklin
Viklinhttps://naijaknowhow.net
Tech Enthusiast | Gadget Lover | Architect | Content & SEO Expert @ SEOEXPERTS.COM.NG | Inter Milan Fan ⚽. Writing history one piece at a time. You can connect with me on social media using the buttons below. Cheers!

LEAVE A REPLY

Please enter your comment!
Please enter your name here

- Advertisment -ADVERTISE NAIJAKNOWHOW

Latest Posts

Caviar releases iPhone 12 Pro without camera, calls for security!

Surely you have seen some people who put tape on their computer webcam to make their privacy even more secure. The reason is that...

This is the first Android smartphone to use the Snapdragon 888 chipset!

On December 1, 2020, Qualcomm announced the presence of its newest flagship chipset, Snapdragon 888. In this virtual event, which is called the Qualcomm...

Qualcomm Officially Announces Snapdragon 888, Becoming the Flagship Chipset for Android in 2021!

After a long wait, Qualcomm finally officially announced the presence of its latest flagship chipset, Snapdragon 888 at the Snapdragon Tech Summit event on...

Getting Your First Hoverboard: The Ultimate Buying Guide

Hoverboards are becoming essential for individuals living in towns, used as sports or means of transport. Hoverboards are considered the best transportation mode in...

Subscribe to our newsletter

To be updated with all the latest news, smartphones deals and special announcements.