Friday, October 23, 2020
Home Tech Gist Facebook now features Autoplay Ads in Messenger

Facebook now features Autoplay Ads in Messenger

Stefanos Loukakos, Facebook's Head of Messenger ads said, "Top priority for us is user experience, so we don’t know yet [if these will work]. However, signs until now, when we tested basic ads, didn’t show any changes with how people used the platform or how many messages they send".

- Advertisement -

Facebook has decided to bring something new to the Messenger app, and that’s the autoplay Ads. These ads will come in the form of videos that will directly play automatically in your personal conversations.

Just last year, the largest social media introduced static ads into its chatting app. Of a truth, the static ads weren’t really intrusive like most ads that appear in regular apps on smartphones. But then, the current dispensation of video ads auto playing might not be met on the good side of the social media faithfuls.

Expressing concerns about the user experience, this is what the Head of Facebook Messenger’s ads business, Stefanos Loukakos had to say to Recode:

“Top priority for us is user experience, so we don’t know yet [if these will work]. However, signs until now, when we tested basic ads, didn’t show any changes with how people used the platform or how many messages they send”.

According to his statement, there’s a chance that negative feedbacks from users will cause the brand to oust the autoplay ads from the apps. Nonetheless, we have to note that video ads generate more revenues than the static ads.

Also Read:  Android 11 Can Connect Wirelessly to Android Auto

Prior to this, Facebook had voiced out about the lack of space to place ads in the Facebook app. This resulted in ads placement on Marketplace and Messenger. From here, we hope Facebook doesn’t see WhatsApp (Facebook owned service) as a potential candidate for autoplay ads.

It’s one thing for DMs to have static ads, but once they autoplay, it’s an entirely different ball game. It might put users a little on the edge when sounds start playing from the ads during a chat.

Also Read:  iPhone XR Will Be Replaced By iPhone 12s Next Year?

Loukakos also stated that the ads had started rolling out since Monday. So, it’s a matter of time for the ads to get to your Messenger if you haven’t seen it already.

- Advertisement -

This drags out the question: Will users give a thumbs up or thumbs down to these autoplay ads?

You can air your views about this in the comment section below.

- Advertisement -
Avatar
Adekunle Diamond
Content Writer. Smartphone Enthusiast. Music Lover. Avid Football Supporter. Marvel Cinematic Universe Fan!!!

1 COMMENT

LEAVE A REPLY

Please enter your comment!
Please enter your name here

- Advertisment -ADVERTISE NAIJAKNOWHOW

Latest Posts

Samsung Rolls One UI 2.5 Update for Galaxy A71 Smartphone!

The Galaxy A71 is now one of the mid-range smartphones with good sales in 2020. Moreover, Samsung also promised to provide up to 3...

The Google Chat Application Will Be Free Starting in 2021!

At the end of 2018, Google announced that it would replace its Hangout application with two new applications, namely Google Meet and Google Chat....

Apple Releases iPhone 12 Pro and 12 Pro Max with 5G Support and Larger Sizes

Apart from launching the iPhone 12 and iPhone 12 Mini, Apple certainly did not miss announcing the highest variants of their iPhone 12 Series,...

This is what the iPhone 12 box looks like without a charger adapter!

After Apple officially announced the presence of the iPhone 12 Series which consists of 4 variants or models, now all prospective iPhone 12 Series...

iPhone 12 and 12 Mini Officially Announced, Featuring OLED Display and 5G Support!

After a long wait for its presence by many fans, Apple has finally announced the arrival of its newest smartphone, namely the iPhone 12...

Subscribe to our newsletter

To be updated with all the latest news, smartphones deals and special announcements.