Friday, January 22, 2021
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Facebook now features Autoplay Ads in Messenger

Stefanos Loukakos, Facebook's Head of Messenger ads said, "Top priority for us is user experience, so we don’t know yet [if these will work]. However, signs until now, when we tested basic ads, didn’t show any changes with how people used the platform or how many messages they send".

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Facebook has decided to bring something new to the Messenger app, and that’s the autoplay Ads. These ads will come in the form of videos that will directly play automatically in your personal conversations.

Just last year, the largest social media introduced static ads into its chatting app. Of a truth, the static ads weren’t really intrusive like most ads that appear in regular apps on smartphones. But then, the current dispensation of video ads auto playing might not be met on the good side of the social media faithfuls.

Expressing concerns about the user experience, this is what the Head of Facebook Messenger’s ads business, Stefanos Loukakos had to say to Recode:

“Top priority for us is user experience, so we don’t know yet [if these will work]. However, signs until now, when we tested basic ads, didn’t show any changes with how people used the platform or how many messages they send”.

According to his statement, there’s a chance that negative feedbacks from users will cause the brand to oust the autoplay ads from the apps. Nonetheless, we have to note that video ads generate more revenues than the static ads.

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Prior to this, Facebook had voiced out about the lack of space to place ads in the Facebook app. This resulted in ads placement on Marketplace and Messenger. From here, we hope Facebook doesn’t see WhatsApp (Facebook owned service) as a potential candidate for autoplay ads.

It’s one thing for DMs to have static ads, but once they autoplay, it’s an entirely different ball game. It might put users a little on the edge when sounds start playing from the ads during a chat.

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Loukakos also stated that the ads had started rolling out since Monday. So, it’s a matter of time for the ads to get to your Messenger if you haven’t seen it already.

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This drags out the question: Will users give a thumbs up or thumbs down to these autoplay ads?

You can air your views about this in the comment section below.

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Adekunle Diamond
Content Writer. Smartphone Enthusiast. Music Lover. Avid Football Supporter. Marvel Cinematic Universe Fan!!!

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