In this article on Naijaknowhow, I’ll be writing on some of the best social media management tools that businesses can employ. It is worthy of note that a business should either have a website or social media handle in order to engage with its customers. It is all the better if you have social media handles across all platforms, especially the most popular ones such as Facebook, WhatsApp, Instagram, Twitter, and others.
Another reason why you should have multiple social media handles is for marketability purposes. In order for a business to thrive, you must market it to the general public, and with high efficiency. Without good marketing and publicity, your business may likely continue to be in the shadows. As one uses multiple social media handles, there is a need for simultaneous management of your social media handles, which breeds the need for a social media management tool.
From creating and publishing content to analytics and reporting, it can be really overwhelming considering all the stuff you have to do on all your social media handles. The availability of social media management tools will help simplify and organize your social media workflow, help you save time, and even make sure that your posts reach the right audience at the right time. So here with me is a list of some of the best social media management tools that you can use for your business.
List of the Best Social Media Management Tools for Businesses
1. Hootsuite — www.hootsuite.com
Hootsuite can be said to be the biggest or most popular social media management tool as it is used by about 20 million people worldwide and hundreds of companies. The reason why it’s achieved such success is that it is an all-in-one platform that allows you to manage and schedule your content, run social media ads, measure your social media return on investment, and lots more. In short, it means you can manage all your social media in one place.
The advantages of using Hootsuite include that you can use it to connect with more than 30 social networks, use it to monitor multiple accounts and keywords, and make bulk-schedule social media posts. The tool has a 30-day free trial, after which you must pay per month to use the service.
2. Buffer — www.buffer.com
Buffer is a simplified and easy-to-use social media management tool that businesses and individuals can use to bring significant engagement and results on social media. The site is dedicated to making businesses work more effectively and efficiently as its suitability ranges from publishing to engagement, analytics, and simple landing pages.
When you begin using Buffer you’ll discover how simple and easy the tool is, with helpful content services, and friendly and timely customer support. The tool comes with an unlimited free plan, but paid plans start at a certain amount per month per channel with a 14-day free trial.
3. Sendible — www.sendible.com
This social media management tool is specially designed for agencies with many clients. Sendible provides you with the most features than other media management tools, and in addition to that, it allows you to customize your dashboard according to your branding in order that you can attract new clients.
Sendible features some wonderful integrations such as YouTube search, Canva graphics editor, and royalty-free image search. It also helps in saving time for those who are involved in repetitive tasks. The tool comes with a 14-day free trial, after which you begin to pay a certain amount per month to use the service.
4. Sprout Social — www.sproutsocial.com
Sprout Social is just like Hootsuite, in that it combines several social media tools in one place, from social media scheduling to monitoring and reporting. It is among the few social media management tools that feature customer relationship management tools. You can build better relationships with your customers by having complete profiles of them.
Another advantage of using Sprout Social is that it publishes fantastic reports that you can use and send to your clients. The tool comes with a free 30-day trial, after which you must pay per month a certain amount to use the service.
5. CoSchedule — www.coschedule.com
CoSchedule makes its boasts as the best social media management tool with the best marketing calendar. This is evident in its free plan for basic access to the calendar, but if you want more features you can speak to the Sales department. You can access more features with a 14-day free trial, and continuously for a certain amount per month.
You can use CoSchedule to manage your social media posts, content, and events. As a marketer, it’s a wonderful tool that you can use to organize your social media posts, content, events, and emails in one place.
6. Social Pilot — www.socialpilot.co
Like Sendible, Social Pilot is also a social media management tool for agencies with several clients as it has a client management feature. The tool manages content from across several industries such as education, tech, fitness, etc.
Social Pilot comes with an intuitive interface as it fits its management tools into a simple dashboard. Its management tools include scheduling and analytics but not monitoring. You can access Social Pilot at an affordable price per month with a 14-day free trial.
7. Agora Pulse — www.agorapulse.com
This is also an all-in-one platform that features scheduling, responding, and reporting. What separates Agora Pulse from the rest is that it has some unique features like competitor analysis and Facebook contest applications. Agora Pulse is free to use, but it also has a monthly paid plan where you can access those extra unique features.
8. HubSpot – www.hubspot.com
HubSpot is a company that offers software to help businesses with their marketing. They have tools for managing social media that is included in their marketing software package. With these tools, you can compare how well your marketing is working across all these channels and figure out if your social media is making a good return on investment (ROI).
The software is designed to bring together all your marketing efforts, like email, search engine optimization (SEO), customer relationship management (CRM), and social media, into one easy-to-use platform. By using HubSpot’s social media management tools, you can save time and effort by having all your social media accounts in one place.
You can create and schedule posts, monitor and respond to comments, and track your performance all from one central dashboard. This tool also lets you analyze your social media performance, so you can see what’s working and what’s not. However, to enjoy HubSpot, it will cost you per month to use their tools.
9. Sprinklr – www.sprinklr.com
Sprinklr is a company that helps other big businesses talk to their customers in many different ways. Social engagement is one of the tools that Sprinklr offers to make it easier for these businesses to connect with their customers.
With social engagement, teams working for these businesses can work together better and communicate with their customers on more than 25 different social media websites. This makes it easier to listen to what customers are saying and respond to their needs.
If you want to use social engagement or any of Sprinklr’s other products, you won’t be able to see the prices on their website. Instead, you’ll need to ask for a demo. This means that someone from Sprinklr will show you how the product works and tell you how much it costs. That way, you can decide if it’s something that would be helpful for your business.
10. Oktopost – www.oktopost.com
Oktopost is a special online tool that helps businesses that sell to other businesses use social media to get more customers. It has many different features that can help people who work in marketing, like managing social media accounts, promoting products and services, and encouraging employees to share things on social media.
If you’re interested in using Oktopost for your business, you can ask the Oktopost team to show you how it works by booking a demo. They will be happy to explain everything you need to know about the tool and how it can help you grow your business.
11. EClincher – www.eclincher.com
EClincher is a tool that helps you manage your social media accounts. It offers different plans at different prices per month. You can try it for free for 14 days before you decide to buy it.
Like other social media management tools, eClincher allows you to schedule and publish your posts, respond to messages, and analyze your social media performance. It can help you save time and effort by automating some of your tasks.
What makes eClincher unique is that it lets you auto-post using smart queues and RSS feeds. It also has a media library where you can store your images and videos, and it allows you to search for social media influencers. This feature can help you find people who have a lot of followers and who can promote your brand or product.
12. SocialBee – www.socialbee.io
SocialBee is a tool that helps people manage their social media accounts. It will cost you per month to use, but you can try it for free for 14 days. With SocialBee, you can put all your social media accounts in one place, and post things to all of them at the same time. SocialBee also works with another tool called Buffer.
SocialBee is popular because it lets you reuse old content in new ways, so your social media feeds always look fresh. You can also use it to make sure you’re posting a good mix of different types of content. SocialBee has good customer service, too.
Conclusion
These are some of the best social media management tools that you can use to manage and market your business. These websites offer great services for managing brands, businesses, and personal profiles on any social media platform of your choice. You can try out any that best suits your needs. Rest assured, you will not be disappointed.
