NaijaknowhowNaijaknowhowNaijaknowhow
  • Home
  • Guides
  • Apps & Software
  • Tech News
  • Phones
    • iPhone
    • Infinix
    • Nokia
    • OPPO
    • Samsung
    • TECNO
    • Xiaomi
    • More Phones
      • HONOR
      • Huawei
      • Gionee
      • Innjoo
      • itel
      • LEAGOO
      • Lenovo
      • LG
      • Motorola
      • Sony
      • Vivo
      • Other Smartphones
  • More
    • Internet & data
      • Telcos
      • Internet & Data
      • Call Tariffs
    • Operating System
      • Android
      • Apple iOS
      • iPadOS
      • macOS
      • Windows
    • Banking & Finance
    • Buying Guide
    • Computers
    • Gaming
    • Video Tutorial
    • Gadgets
    • Accessories
    • Online Business
    • Wearables
    • Featured
  • Advertise
  • Contact Us
  • My Bookmarks
Search
  • Customize Interests
  • About Us
  • Contact
  • Advertise
© NAIJAKNOWHOW MEDIA
Notification Show More
Font ResizerAa
NaijaknowhowNaijaknowhow
Font ResizerAa
Search
  • Home
  • Guides
  • Apps & Software
  • Tech News
  • Phones
    • iPhone
    • Infinix
    • Nokia
    • OPPO
    • Samsung
    • TECNO
    • Xiaomi
    • More Phones
  • More
    • Internet & data
    • Operating System
    • Banking & Finance
    • Buying Guide
    • Computers
    • Gaming
    • Video Tutorial
    • Gadgets
    • Accessories
    • Online Business
    • Wearables
    • Featured
  • Advertise
  • Contact Us
  • My Bookmarks
Follow US
  • About Us
  • Advertise
  • Banner Ads
  • Contact Us
  • Privacy Policy
  • Disclaimer
© NAIJAKNOWHOW MEDIA
Tech News

Samsung to Introduce Premium Technology in Galaxy A

By
Viklin
Last updated: July 16, 2021
Share
2 Min Read
SHARE

Samsung plans to embed premium technology into their middle-class smartphones. The aim is to attract more millennial consumers.

Samsung’s President of the Mobile Communication Business DJ Koh said, Samsung changed its strategy for its middle-class line, Galaxy A, because of the slowing smartphone market growth.

He said Samsung will not introduce new technology on their flagship line, Galaxy S or Galaxy Note. Instead, new technology will be included in middle-class smartphones. Samsung will release the middle-class smartphone this year.

“In the past, we usually brought new technology to the flagship-class before taking it to the mid-range smartphones. But we changed our strategy this year to bring this new technology features in the middle class first,” Koh said.

Samsung seems to be making this decision because they feel that they are starting to be pushed back by the slow growth of the smartphone market.

Their mobile division sales fell 20 percent in Q2 2018 compared to the same period last year. Samsung felt the reason for this decline was because sales of Galaxy S9 were not as good as they expected.

At the same time, manufacturers from China, such as Huawei, OPPO, Vivo and Xiaomi dare to offer middle-class smartphones at lower prices. This means, Samsung now has stiff competition in the premium Android smartphone market, a market they once dominated.

Although the growth of the global smartphone market is slowing down, some markets such as India and Southeast Asia are experiencing growth. However, consumers in the region usually look for smartphones with high specifications and low prices.

Also Read:  Samsung Unveils Galaxy S25 Series in Nigeria: Prices Start at ₦1.4 Million on Jumia

Koh said, with this new strategy, Samsung hopes they will be able to attract more consumers from the millennial generation.

“So we are very focused on millennials who cannot buy flagship-class smartphones. But how can we provide meaningful innovation for our millennial users? This is the reason why we try to introduce a distinguishing feature on our middle-class smartphones,” Koh said.

Xiaomi Announces World’s First 30W Mi Charge Turbo Wireless Charging
Samsung Galaxy A52s 5G Launched, 6.5-inch Mid-range Model With Snapdragon 778G
Gionee F9 Plus: Affordable Smartphone With 4,050mAh Battery and Dual Shooters
Finally, Android N is Nougat!!!
Is this the First Smartphone with Snapdragon 865?
TAGGED:Mid-range smartphonesSamsung
Share This Article
Facebook Whatsapp Whatsapp
Share
franklin victor
ByViklin
Follow:
Passionate about technology and gadgets, I'm also an experienced architect and content & SEO specialist. When I'm not diving into the latest innovations, you’ll find me cheering for Inter Milan.
Previous Article LG G7 Fit LG G7 Fit introduced as the Stripped-down Version of LG G7 at the IFA 2018
Next Article ZTE Nubia Red Magic Nubia Prepares Second Generation Gaming Smartphone
Leave a Comment Leave a Comment

Hey fam, don't go without a reply!Cancel reply

Ad imageAd image
- Advertisement -

Latest News

websites to learn programming
16 Websites to Learn Programming/Coding for Free (Beginners to Advanced)
Internet & Data
May 12, 2025
Car Racing
7 High-Graphics Car Racing Games for Android Devices
Gaming
May 12, 2025
Blackview BL7000
Blackview Launches Two Game-Changing AI Devices: The BL7000 Rugged 5G Smartphone and MEGA 8 13-Inch AI Flagship Tablet
Featured
May 12, 2025
whatsapp meta
Meta Threatens Nigeria Exit, But FCCPC Says “You Can’t Run From Accountability”
Tech News
May 4, 2025

Stay Connected

5.9kFollowersLike
2.2kFollowersFollow
1.6kFollowersPin
1.2kFollowersFollow
1.9kSubscribersSubscribe
500FollowersFollow
637MembersFollow
NaijaknowhowNaijaknowhow
Follow US
© NAIJAKNOWHOW MEDIA (BN 2738473) | 2015 - 2025 All Rights Reserved.
  • About Us
  • Advertise
  • Banner Ads
  • Contact Us
  • Privacy Policy
  • Disclaimer
X
GET EXCLUSIVE CONTENT
SUBSCRIBE TO OUR CHANNEL