Recently, Google has announced the addition of a feature that is one of the SEO ranking factors. Well, the main elements that are suppressed in Google. This Core Update leads to Page Experience. Even reportedly the features of Page Experience are important for SEO.
Page Experience or on-page experience is a set of metrics that will measure user experience (UX) for page visual stability, interactivity, and website speed performance, one of which is Core Web Vital which is a term for a number of metrics used by Google.
When it comes to impact on Page Experience, the metrics in Core Web Vital are considered the most influential when visiting a page. The main metrics in Core Web Vital include Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS).
Largest Contentful Paint (LCP) plays a role in measuring loading performance or waiting time when you visit a URL page until all content appears on the screen. However, this is different from page loading speed.
Furthermore, First Input Delay (FID) plays a role in measuring the responsiveness and interactivity of the page. Simply put, this metric relates to how fast a user or visitor is on a web page. If your website targets filling in certain data from website page visitors or also known as conversion, then FID is one of the metrics that must be considered.
Then Cumulative Layout Shift (CLS) plays a role in visual stability as well as measuring unexpected layout changes. This metric is also known as visual stability by SEO practitioners. What you need to know in this matrix is that the higher the CLS on your website, the worse the Page Experience performance of your website will be.
These three metrics have their respective roles and are very important and quite influential for SEO. This is the reason why an update called Page Experience is important for SEO. Because in it, there is interference from the main metrics in the Core Web Vital. In addition, an optimised Core Web Vital will provide three important benefits, namely:
- Help increase the potential of a website’s page rank in the SERP.
- Help speed up loading time on website pages.
- Help improve the user experience of the website.
Google provides ways on how to optimize or increase the value of Core Web Vital that can be done, including choosing the best web hosting, using a fast-loading theme, optimising the code that has been used by the website, using the Web Cache, reducing the number of requests, and optimizing the viewport by reducing the content that appears at the beginning.
Now that you know the value of the three Core Web Vital metrics, you have to take measurements through 3 online tools, such as Google PageSpeed Insight, Google Search Console, and Chrome User Experience Report. These three online tools have their respective advantages and you can use them for your Core Web Vital value measurement needs. So, before increasing the value of Core Web Vital, you must know the value of the three main metrics in Core Web Vital.
This update made by Google certainly should not be missed, especially for the sake of SEO. In order to enjoy the benefits of this update feature, you can apply the ways to increase the value of Core Web Vital described above. In conclusion, every time there is an update from Google there will definitely be features that have an impact on SEO, one of which is an update to this feature called Page Experience.